‘We Are Atlas’ was initially a tagline in this video. Since the message is so important, it eventually became the name of a free eco-scavenger hunt taking place on the streets of Brooklyn (the clues will be back online soon).

The inspiration offered by this video went beyond words and triggered eco-action – more precisely, the recycling as electronics of over 500 pounds of disposable vapes, starting June 2022. This was done with the help of many New Yorkers and with the participation of a few local volunteers who have been hosting drop-off boxes, a.k.a.‘vape-ashtrays.’ We Are Atlas, indeed 🌎.